Disorientalism’s preoccupation with junk culture translates into junk food, as Ready Mix stirs up the story of Aunt Jemima’s century-long makeover from “slave mammy” to “modern working mother.” This project is the second chapter of The Food Groups, a five-part series focusing on race and labor in American food production and promotion. One-by-one, the Disorientals will encounter five historical food industry characters: Wendy of Wendy’s Old Fashioned Hamburgers, Aunt Jemima, Land O’Lakes’ Indian Maiden, Sun-Maid, and Chiquita Banana. In their encounters with these iconic identities, the duo undertakes efforts to erase the distinction between the depersonalized production and the personalized promotion of industrial food.

Partially supported by Arizona State University’s New College of Interdisciplinary Arts & Sciences.